How To Set Up A GMB Site
Google My Business or GMB is the authentic business optimizer from Google itself! With this tool, Google makes it more convenient for people to discover your business and to do so on a constant basis. Google My Business is an advanced application through which Google has combined a lot of its other services into one comprehensive package that helps you reach more potential clients. Google My Business contains Google’s products like maps, search, insights, reviews and others. With this powerful tool, your business can get all the exposure that you need because it pops right up when people input related search terms.
Google My Business begins your journey by allowing you the leverage of getting your own website right on its platform. But, how do you go about doing this? This is precisely what we want to talk about. We will take you through how to create your Google My Business website, and how to post on the platform correctly. This knowledge is crucial to helping you attract more clients through your GMB site.
Setting Up Your GMB Website
Getting started with Google My Business takes a few easy steps. You should be done with the process in minutes.
Step One: Visit Google at www.google.com/business. Navigate to “Get On Google” and click on it.
Step Two: Sign in with your Google account or create one if you do not have.
Step Three: Find Your Business Through The Search Bar
Input your business name and address or select “Not a local business” if this does not apply to you and follow the prompt. If you cannot locate your business, you should click “None of these matches, add your business” instead and follow the prompt to add your business.
Step Four: Look for the prompt “I am authorized to manage this business” and click on continue. Then click on “Mail me my code”.
Step Five: Click on “Get Started” to go on the tour offered or click on “Skip Tour”
After this, you can now set up your account. A good place to start is adding a profile photo and filling out all the sections provided afterwards.
Posting On Google My Business
Google My Business places your business directly on the front page of Google. Your GMB website links whatever you post to Google Search and Maps. Automatically, your business becomes included in search results more often and takes top place on Google’s search engine on related topics. Obviously, your reach will be limited and your Google My Business account will be dormant if you post nothing. When you have created content, your next task would be learning how to post it. Here is how to do that:
If you are posting from your cell phone, then it is advisable that you download the app. Using the app to upload posts is a rather straightforward process. All you need to do is to locate the “Plus” tab from the homepage and then tap the “create post” button. You can add a photo or just skip that and then go ahead to create your post by entering the information requested. You can now preview your post before you publish.
If you are posting from a desktop however, you may want to follow these steps:
- Sign in to Google My Business from the web
- Open the appropriate location. This will not be necessary if you had imputed just one location for your business.
- Navigate to and click on the “Create Post” button.
- Follow the prompts o create your posts.
- Click on Preview to view and then hit the publish button.
How Often Should You Post On Google My Business
Now that your post is on Google My Business and will hopefully be generating lots of leads, should you just forget your site? Of course, you wouldn’t want to do that. You need to create your Google My Business posts frequently. With our busy lives, this can get tricky and you naturally want to know how often you need to do that. Well, here are a few tips regarding managing your Google My Business site:
First, you should know that all Google My Business posts only last for seven days! Yeah, that’s shocking but the posts are only meant to get you the quick and much-needed attention that helps your business grow. If the posts expire so quickly, it follows that you have got more posting to do. The obvious math is that you need to post on Google My Business at least once a week if you want to be active on Google. This will keep you showing your company on the search results page. If you are more proactive and want to rank along with all the other top competitive businesses that get good results with Google My Business, you would want to post four times a week or so. The downside of this method is that your older posts get buried beneath newer ones. If you post very often, your older posts will be displaced to show the new ones more prominently. This means that if the post is particularly important (say for example, a sale advert or promotion and you want people to continually view it;) you would want to leave it for a few days or the entire seven days. This will enable more people to view the post.
To help you with the continual posting, you can just schedule your posts weeks ahead. There are apps available to help you with that. You can post your business’ events, offers, products and announcements using your Google My Business posts. To make your posts more effective, include a call to action and a link that takes the customer directly to your business website.